Customer
Segmentation
ISI
's Customer Segmentation Models help marketing executives
understand their customers by:
- Identifying
customer segments based on purchasing patterns, as
well as demographic profiles
- Performing
“bathtub” analysis of customer transitions
- Developing
models for demand forecasting
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Customer
Value Analysis
ISI
's Consumer Value Framework helps retailers maximize returns
on their marketing investments by:
- Enabling
value-based acquisition strategies
- Measuring
consumer profitability
- Developing
models to measure life time value
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Marketing
Campaign Analysis
ISI
's Campaign Analysis Framework helps organizations maximize
efficiency of their campaign strategies by:
- Evaluating
campaign ROI based on comprehensive costing and conversion
metrics
- Comparing
channel performance
- Developing
a platform for tracking campaign metrics
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